Runtz is a strain of cannabis fresh out of LA, with a terpene profile most would describe as candy. It is a popular strain amongst cannabis smokers big into the culture and the advertising behind the packaging of cannabis products.
The legalization of recreational marijuana across 15 U.S. states and you have a market for celebrity- or designer-fronted cannabis strains. And the stage is set, as fashion designers have already spent the past few years pivoting to weed-themed projects.
Runtz, a weed brand founded by the L.A. rapper Yung LB. LB mentions in one of his interviews, “I got that vision that cannabis and fashion just go hand in hand. Everyone in fashion smokes weed, so it just makes sense. I knew that I could easily get it in the fashion people’s faces, and I wanted to get visibility for those creatives to see what's going on in my world.”
More than just a strain, the stylish range of Runtz Clothing features t-shirts and hoodies rocking the iconic Runtz cannabis branding – one of the most sought-after cannabis strains in the world. Lion Labs is introducing this international brand to the local market. Watch out for Runtz in Manila!